Advertising works through impressions and SolidCactus follows the same. This is one of the most basic lessons of advertising, but it can’t be stated often enough. The best way to get a product into the minds of possible consumers, time and time again, is simply to put it in front of them until it’s on their mind.
Solid Cactus provides with the following support and services to their loyal users.
- eCommerce Marketing
Clever and witty advertising might improve their opinion of you somewhat, but impressions are what count. There is a major exception to the supremacy of impressions, however, and that comes in the field of online advertising. Many ad agencies offer programs based on the number of impressions your advertisement receives. These are popular, but not suitable for everyone. Some business benefit more from pay per click advertising, through someone like the SolidCactus.com ppc agency.
Pay per click advertising is priced based on the number of click-throughs an ad receives, instead of how many impressions it results in. This makes pay per click advertising valuable not just as an advertising method, but as a tool to gather data. By monitoring how many click-throughs an ad receives, you can determine how effective different ads of yours are and compare them against one another.
When you’ve built up significant comparative data, you can then work out why one ad is more effective than another, and from there, come up with more effective advertising in the future. While impressions will always be a useful form of advertising, pay per click is an excellent option for those looking to gather information.